The following tutorial assumes you have an installation of OpenX and basic knowledge of how to navigate the back-end. This also works across a whole network of websites. Just setup delivery limitations for each zone on any website in your OpenX installation.
I get this question a lot, “Greg, I have advertiser A who only wants to advertise only on Category B”.
Here is a good example: I run a blog, swiftpickler.com and it aggregates news about both Taylor Swift and Kelly Pickler. My sales guy sold banner ads to 2 different companies: Monkey Ball, Inc. and Cat Scratch LLC. Well…..Monkey Ball Inc., loves Taylor Swift – but doesn’t care too much for Kellie Pickler. And Cat Scratch LLC. feels just the opposite.
What to do? Easy, setup Delivery Limitations.
Let’s get started:
- Log-in and click on Inventory
- Select you Advertiser and then click Campaigns
I’m going to create a whole new campaign for this tutorial:
- Click add new campaign
- Type in your new campaign name
Here is where it gets fun:
- Click on add banner and enter in your information
Now lets click on Zones…and make sure you have the correct website selected:
- Click add new zone
- Fill out the information
- Click on Linked Banners
- Now link up your Banners
Now this is where the magic happens:
- Click on “Limitations”
- Click the drop-down and select your limitation
- Click Add
- Now setup your limitations
When you are done, click on Zones:
- Setup your invocation code
- Copy and Paste into your website
Keep in mind, IF YOU SETUP LIMITATIONS AFTER you already have a zone up and running, you are going to have to re-copy/paste your invocation code back into your website – or this wont work
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{ 4 comments… read them below or add one }
Wow thank you for the heads up. You are right, I wasn't waiting twenty minutes.
Hi Greg — The Guru from http://www.openxtips.com here. I'm pretty sure that you do NOT have to re-copy and paste the zone tag if you decide to add delivery limitations to a banner after you've already got a zone up and running. You will, however, have to wait for the delivery cache to expire, which by default is 20 minutes, which is perhaps why you're thinking that this is the case. Great tutorial, though — I'm about to post it on my blog… Thanks!
Wow thank you for the heads up. You are right, I wasn't waiting twenty minutes.
Hi Greg — The Guru from http://www.openxtips.com here. I'm pretty sure that you do NOT have to re-copy and paste the zone tag if you decide to add delivery limitations to a banner after you've already got a zone up and running. You will, however, have to wait for the delivery cache to expire, which by default is 20 minutes, which is perhaps why you're thinking that this is the case. Great tutorial, though — I'm about to post it on my blog… Thanks!