How To: Setup Delivery Limitations in OpenX

The following tutorial assumes you have an installation of OpenX and basic knowledge of how to navigate the back-end. This also works across a whole network of websites. Just setup delivery limitations for each zone on any website in your OpenX installation.

I get this question a lot, “Greg, I have advertiser A who only wants to advertise only on Category B”.

Here is a good example: I run a blog, swiftpickler.com and it aggregates news about both Taylor Swift and Kelly Pickler. My sales guy sold banner ads to 2 different companies: Monkey Ball, Inc. and Cat Scratch LLC. Well…..Monkey Ball Inc., loves Taylor Swift – but doesn’t care too much for Kellie Pickler. And Cat Scratch LLC. feels just the opposite.

What to do? Easy, setup Delivery Limitations.

Let’s get started:

1. Log-in and click on Inventory
2. Select you Advertiser and then click Campaigns

I’m going to create a whole new campaign for this tutorial:

1. Click add new campaign
2. Type in your new campaign name

Here is where it gets fun:

1. Click on add banner and enter in your information

Now lets click on Zones…and make sure you have the correct website selected:

1. Click add new zone
2. Fill out the information
3. Click on Linked Banners
4. Now link up your Banners

Now this is where the magic happens:

1. Click on “Limitations”
2. Click the drop-down and select your limitation
3. Click Add
4. Now setup your limitations

When you are done, click on Zones:

1. Setup your invocation code
2. Copy and Paste into your website

Keep in mind, IF YOU SETUP LIMITATIONS AFTER you already have a zone up and running, you are going to have to re-copy/paste your invocation code back into your website – or this wont work